Press Release
Contacts:
Lexi Aman
Children’s Miracle Network-Richmond
804-228-5929
Scott Golden
Anthem Blue Cross and Blue Shield
804-354-5252
FOR IMMEDIATE RELEASE
Registration Now Open for Seventh Annual
Anthem LemonAid July 18-20
Kids helping kids fight cancer
RICHMOND, Va.– May 8, 2008 – Remember the excitement of setting up a neighborhood lemonade stand as a kid? Now you can relive that feeling, experience it with your children, and more importantly--help a worthy cause at the same time.
Children and families throughout the Richmond area can support kids fighting cancer by registering for the seventh annual Anthem LemonAid to be held the weekend of July 18-20, 2008. Families, businesses and community groups are encouraged to set up a festive stand and sell lemonade to benefit pediatric cancer treatment at Children Miracle Network-Richmond’s (CMN-R) member hospitals.
To register to host a stand, please visit http://www.childrensmiraclenetwork.net or call 804-228-5929. Registration is limited, so be sure to sign up today.
Anthem Blue Cross and Blue Shield in Virginia has teamed up with CMN-Richmond to sponsor this grassroots fundraising event to help raise awareness and funds for the fight against pediatric cancer. Last year, more than 750 LemonAid stands raised more than $100,000.
“It’s amazing to see children with so much enthusiasm truly making a difference by helping other children. I encourage everyone to take part in this great event by either participating or visiting a stand during Anthem LemonAid weekend,” said Burke King, president, Anthem Blue Cross and Blue Shield in Virginia.
To help make your stand a success, each participant will receive a free LemonAid kit that includes lemonade mix, cups, pitcher, signs and more. Cups (12 oz.) of lemonade are sold for $1 each and 100 percent of the proceeds will benefit Children’s Miracle Network.
Anthem LemonAid is sponsored by Anthem Blue Cross and Blue Shield, All About Kid’s Magazine, EZ Box Storage, Owens & Minor, Provident Bank, Radio Disney AM 1290, the Richmond Times Dispatch and Ukrop’s. This year’s Provident Bank Celebration will be held from 4 p.m. to 6 p.m. Sunday, July 20 on the front lawn of Children’s Hospital located on Brook Road and will feature entertainment from Radio Disney AM 1290. All participants are invited to attend.
For more information, please contact CMN-Richmond at 804-228-5929.
About Children’s Miracle Network-Richmond
Children’s Miracle Network-Richmond’s goal is to raise the level of pediatric healthcare in central Virginia through support of its member hospitals, Children’s Hospital and VCU Children’s Medical Center. All funds raised stay here in central Virginia.
About Anthem Blue Cross and Blue Shield in Virginia
Anthem Blue Cross and Blue Shield is the trade name of Anthem Health Plans of Virginia, Inc. (serving Virginia excluding the city of Fairfax, the town of Vienna and the area east of State Route 123.). Anthem Blue Cross and Blue Shield and its affiliated HMOs, HealthKeepers, Inc., Peninsula Health Care, Inc. and Priority Health Care, Inc. are independent licensees of the Blue Cross and Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Virginia is available at http://www.anthem.com.
